The other day I finished the biography of Steve Jobs by Walter Isaacson. Incredible.
This book excels in portraying a man who defined much of this generation. I know he’s certainly transformed the way I interact with the world through the iPhone and iPad, I suspect it’s the same for you.
There is something about reading a biography that provides insight into people you otherwise wouldn’t know. Isaacson’s masterful job of putting together the components of Jobs’ life is a perfect example. A deeper and fuller understanding of Jobs and his character gives cause to reflect on what can be learnt from him. Here then, are my thoughts on what I learnt from Steve Jobs:
1. I learnt Steve Jobs is a douche – There is no doubting it. He was a douche. His personality and the way he acted and behaved were terribly stupid and degrading to others at times. This wasn’t just one-off events every few years, ripping people apart in front of others occurred for sustained periods and made the guy a ripe proper douche. He even admits it himself.
2. I learnt Steve Jobs had a tremendous appreciation for quality – Everything he sought to do, whether it be his eating practices or the products he sought to produce, was to be of high quality. If they weren’t of the highest and best then they were crap. His push for quality products is what made Apple and Pixar. It’s a shame this wasn’t reflected in his relationships with others, including his parents, his daughters and his wife. Nevertheless, he pursued the best – products and employees. He wouldn’t settle for second.
3. I learnt Steve Jobs didn’t care about money – That’s always easy to say for someone who actually has millions already. But, I think that truly was the case. He didn’t seem fussed about money, it was the product, the A-class quality of a product, that mattered. If he made money by doing this then all the better.
4. I learnt Steve Jobs embodied Apple and Apple embodied him – After leading an organisation for so many years, even with a rather long period of exile, his personality shone through the company. There is no mistaking Jobs’ influence because he was the founder of the company but there is something that happens when you’ve been involved for 30 years. The company reflects your personality, and so it is with Apple. This desire for perfection, for high quality design and products, for pushing the boundaries in what people believe they can do, all comes from Steve Jobs.
5. I learnt that Steve Jobs is an inspiration – There is no doubting it, he’s one of a kind. There won’t be another Steve Jobs and the effect he’s had on Western society is very hard to measure, but needless to say it’s been enormous. His leadership and determination are inspiring. His passion for his industry and product is inspiring. He’s inspired me, through this book, to be a person who is more focussed, passionate, and determined in their work and life. I’ll skip the douche bit but have to say the other character traits are inspiring.
A sixth point would be that Walter Isaacson is an amazing writer. He inspires me to be a better writer and has made this book flow so well I didn’t want to put it down at times. If you happen to get the chance to read this book, I’d highly recommend it.